The Marketing strategy needs to support the business strategy. Our team understands the process and complexities. With a pragmatic approach we work with our clients to design creative and fact-based strategies that increase market share, generate revenue and support sales goals.
Your marketing strategy should focus on increasing sales and achieving a sustainable competitive advantage. Doing so with effective use of resources is the single most important process that will guide your branding efforts and marketing activities.
Marketing Planning
Marketing Structure Alignment
ROI and Measurement Systems
Data is good.
Insight for decision-making is better.
Understanding your business and marketing strategies and objectives is the key to ensuring a meaningful outcome from research data. We pride ourselves on understanding the B2B and professional services sectors. This is where we spent our collective careers. We understand that there is no “impulse-buying” in B2B. We clarify your business objectives as they relate to the market landscape and the complex needs of your clients.
Market Research
Competitive Analysis
Buying Process
Win/Loss Analysis
Touch Point Analysis
A B2B marketing strategy is too complex to reduce to a tagline or ad. It is not about making you “cool”. B2B buyers need to rationalize their decisions. They demand a high level of service and an intimate relationship with you. At deecipher we understand the nuances of B2B brand building, maintenance and architecture. This is where we shine.
Ranging from M&A, start-up or repositioning catalysts, we help translate our clients’ strengths, future strategy and their clients’ needs into powerful brands. We help create and shape compelling promises, internally and externally, that generate the behaviours you need for your successful business strategy.
Brand Positioning
Messaging
Naming
Brand Architecture
Brand Identity
Design Systems
Internal Engagement
From websites to online targeting, we listen closely to your needs to determine how online and offline technology — combined with sound business and marketing strategy — can grow your business and client confidence.
Online Marketing Strategy
Custom Website Design
Search Engine Optimization
Search Engine Marketing
Social Media for B2B
Marketing and Communications in B2B is a distinct discipline. Purchase behavior is different in this sector, so the tools and methods you use to market and to communicate with your buyers need to be tailored. We never create “of-the-shelf” campaigns.
We create the multi-channel campaigns that deliver awareness, leads, and relationship opportunities. Many of our people are ex-client-side marketers who know how important results are for marketing departments today.
Advertising
Direct Contact
Social Media Strategy
Demand & Lead Generation
Thought Leadership
Collateral
Knowledge and relationships are marketing’s new currency, and it drives any successful sales enablement program. We believe you need to build a dialogue with your clients through thoughtful interactions that inspire buyer confidence and interest.
We provide you with tools to make your sales organization more effective. Effectiveness is measured in dollars and cents. Our programs are built to result in a measurable return on investment.
Account marketing
Reference Programs
Client Satisfaction Systems