http://www.deecipher.com business | branding | marketing Thu, 27 May 2010 15:15:23 +0000 http://backend.userland.com/rss092 en Whose brand are you actually selling? Yours or Ours? Many of our B2B services clients grapple with the push and pull of the two types of brands which naturally exist within their environment. Some key questions they face: What is the value of the organization’s brand versus their own personal brand ... http://www.deecipher.com/2010/05/the-connundrum-series-1/ A survey of 91 senior B2B marketing executives in Canada and the US reports that focusing on building a total client experience, defining new relationships and ensuring satisfaction are taking priority over new client acquisition for a majority of B2B companies. It will be a difficult climb for some organizations. Low ... http://www.deecipher.com/2010/04/2009-stateofb2b-survey/