“A Passion for the Home”
Realogy, the world’s largest real estate company, and Meredith Inc, publisher of the iconic Better Homes and Gardens magazine, sought to create the first real estate lifestyle brand and sell the franchise to large and mid-size brokerages.
From groundbreaking brand creation to sales toolkits for target brokers, we helped this client’s in-house team create “the buzz” which drew in new affiliates and established BHGRE as the owner of a new real estate category, a passion for the home.
We continue to assist in the development and deployment of the company’s on and offline marketing campaigns.
Residential developer Brookfield Homes needed a new corporate website that could support a large number of functions.
We worked with their team to create a multifaceted website, incorporating a number of capabilities that were easy for Brookfield to manage themselves via CMS. The site included a “decor studio” that showcased interior upgrades available to homebuyers with an integrated sales support tool for “decor studio” representatives. It also included mini community sites, to support the sale of new homes within new subdivision communities — each with a temptable system for custom design. Each mini site included info about the individual community, including floorplans, elevations, pricing, lot information, neighbourhood information and photos.
The project was awarded the Home Builder Website of the year in 2005.
Brookfield Homes, one of Ontario’s largest home builders, wanted to create an online customer portal to add an extra level of service to their homebuying process.
We created a Customer Conection website that allows new homeowners to login and receive ongoing construction updates and photos of their new home as it is being built. Customers are also able to file deficiency reports and select upgrade options to ensure that their dreamhome lives up to their expectations
One of the only such portals in the world, the Brookfield Homes Customer Connection website offers new homeowners unprecedented access to information about their new home, including a copy of their purchase agreement, custom upgrade and colour options, the current construction status, new homeowner FAQs, and a photo gallery of the actual property as it is being built, updated weekly.
All information displayed is extracted directly from Brookfield’s project management software via an automated collection process which runs daily at 03:00. This permits new homeowners to access the most up-to-date information without requiring Brookfield staff support or maintenance.
A highly specialized human resources consultancy needed to kick-start business development growth.
Through a process of informed collaboration, we worked with the client to develop and clarify a compelling value proposition and market positioning to focus their go-to-market efforts. Following a market research and marketing a strategy processes, we developed marketing and sales support material to support lead generation.
We continue to work for and partner with Centauric.
This top-tier law firm, which has an enviable transactions and M&A dominance, wanted to clearly and compellingly refresh their value proposition in a changing market.
Through an informed collaboration process, we worked with the executive leadership to identify and articulate a market positioning for the firm based on a blend of historical strengths aligned with new market drivers. We then worked with their marketing team to translate this into a new market approach, identity and messaging, signaling their renewed focus and strength.
We are proud to continue to work with Davies, as their Agency of Record.
We work with Deloitte both in Canada and the United States to support their internal communications, advertising media strategy and account based marketing.
From messaging and client-specific thought leadership, to media strategy and internal marketing campaigns aimed at changing behaviour, we are focused on helping Deloitte stand out amongst the Big Four firms.
We continue to partner closely with Deloitte in many areas of their business.
We have supported the M&A activities of Morneau Sobeco — the leading Canadian Benefits consulting and administration outsourcing firm — by creating internal communications plans and activities. We continue to work with the company as it moves forward to a bright future.
Our client quickly needed a new, attractive and simplified web presence.
They wanted a business development tool in the buying process for microchip verification capabilities.
In a short time frame, we transformed their website into an inviting information destination.
Canada’s largest executive search firm needed to introduce their new global name into the market.
While we did not develop the name or identity, we translated their brand into national launch advertising, revamping their major sponsorships and creating a communications campaign for their clients and targets.
We continue to work with “the two hardest names to pronounce in Executive Search” to introduce new programs and practices.
When McKesson Logistics Solutions, one of Canada’s leading healthcare logistics providers, underwent a management buyout, we were engaged to rename the organization and craft a value proposition, brand and visual identities.
Together we undertook a company-wide engagement to understand the present and the future of providing advanced outsourced logistics to the healthcare industry. We then translated the business and market strategy into a cohesive new brand, Accuristix.
The company’s dedication to continuous innovation — through their technology platform, flexible and customizable solutions — is embodied in its tagline, Advancing Healthcare Logistics. The new Accuristix name reflects their superior delivery of transparent processes, unparalleled business intelligence visibility and reliable client service.
We continue to work with the company as it moves forward to a bright future.
A leading B2B video production agency needed a cutting edge new website to showcase their video work and act as a platform for thought leadership and industry discussion.
deecipher worked with Covermax to create a new site from the ground up, employing a state-of-the-art video player to index their portfolio of videos for seamless viewing. We also optimized the site for social media capabilities, adding a blog, and the ability to “retweet” elements from the website on Twitter, in order to attract attention and widen the website’s reach within the B2B industry.
