B2B and healthcare branding is a highly personal business.
Relationships drive client acquisition and loyalty. Our business is to help create profitable relationships.
About Us
Research
- Client & target research
- Competitive analysis
- Client satisfaction
- Web analytics
- Audits + ROI metrics
Branding
- Brand strategy
- Messaging
- Names & logos
- Architecture
- Identity systems
- Internal alignment
- Integrated launches
Marketing
- Marketing strategy
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- Advertising
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- Search engine optimization
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Some of Our Clients
Recent thoughts
Jason Boyer
Principal
Jason has 12 years of international experience with large web-application development, marketing and management for B2B and consumer segments. Some say he never blinks, and that he roams around the woods at night foraging for wolves.
A Social Media Primer for Professional Services Firms
Do it for the right reasons
Taking leads from consumer-focused industries, B2B companies are rapidly incorporating social media into their marketing and communications mix. Articles, white papers, videos, and other “thought leadership” content are regularly created, published on company websites and blogs, and shared on Twitter, LinkedIn, and other social media channels.
But often, when a company is asked to articulate the objectives behind their social media programs, their rationale is based on the notion that the act of solely generating and disseminating content will make them thought leaders in their industry, automatically generating new business that will justify the time and resources that were spent on the social media program. The trap many fall into is viewing social media as a magic bullet, a quick fix that will allow them to transcend the challenges more traditional types of advertising or marketing face – namely, knowing your audience and delivering them relevant and actionable ideas, information, and insight.